Project Description

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Project Overview

Run England, part of England Athletics, developed the #WhyWeRun campaign as part of their effort to encourage more people to take up running. A particular demographic they wanted to target was women who used to run, but had given up.

Client feedback

Working with Definition was once again an absolute pleasure and the team’s expertise was invaluable, adding creative flair throughout the process – from writing the script, to the filming and production – all without losing sight of our core objectives. Despite a tight brief, the finished promotional films exceeded our expectations and have really helped push us ahead in terms of the way that we communicate with our target audiences. We look forward to working with Definition again in the future.

Nick Howard, Participation Communications Officer, England Athletics

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