{"id":16306,"date":"2018-08-12T19:23:49","date_gmt":"2018-08-12T18:23:49","guid":{"rendered":"https:\/\/definitionmedia.co.uk\/?p=16306"},"modified":"2018-09-06T15:40:36","modified_gmt":"2018-09-06T14:40:36","slug":"diy-video-vs-using-a-video-production-company","status":"publish","type":"post","link":"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/","title":{"rendered":"DIY Video vs Using A Video Production Company"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"transform:translate3d(0,0,0);\"><p>There&#8217;s no doubt about it: video content is king. Improved search rankings and higher conversion rates for your website, plus reaching more customers via a range of media platforms, are direct results of excellent video content.<\/p>\n<p><a href=\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920.jpg\"><img decoding=\"async\" class=\"lazyload alignnone wp-image-16309\" src=\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920.jpg\" data-orig-src=\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27750%27%20height%3D%27500%27%20viewBox%3D%270%200%20750%20500%27%3E%3Crect%20width%3D%27750%27%20height%3D%273500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920-200x133.jpg 200w, https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920-300x200.jpg 300w, https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920-400x267.jpg 400w, https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920.jpg 591w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>Much of the web&#8217;s video content is unplanned, unscripted and &#8220;of the moment&#8221;, and a lot of it also likely to disappear down social-media timelines before you can blink.<\/p>\n<p>There are times when a DIY video will work perfectly well for your brand, but there are also times when it could potentially damage your image.<\/p>\n<p>So let&#8217;s look at the pros and cons of making a DIY corporate video versus using a production company.<\/p>\n<p><strong>Pros and cons of making your own corporate video<br \/>\n<\/strong><\/p>\n<p>Whether you&#8217;re a small, growing business or a large brand with a multi-million-pound marketing budget, here are the pros and cons of producing video content in-house:<\/p>\n<p>Pros of making your own video<\/p>\n<ul>\n<li>Speed \u2013 you can film and upload within minutes or go live on social media<\/li>\n<li>Cost \u2013 It can be cheaper to produce in-house content if you already have the equipment (at the very least a decent smartphone and an editing app)<\/li>\n<li>Pride \u2013 You&#8217;ll get an immense amount of satisfaction, having spent hours putting a video together, when you see it played back<\/li>\n<li>Fun \u2013 Let&#8217;s be honest, making videos is fun!<\/li>\n<\/ul>\n<p>Cons of making your own video<\/p>\n<ul>\n<li>Time \u2013 Making a reasonable DIY corporate video can be time consuming, time that might be better spent doing what you do best. Will your business suffer if you are busy trying to make videos?<\/li>\n<li>Quality \u2013 Your in-house film might not turn out as well as you&#8217;d hoped<\/li>\n<li>Difficulty \u2013 Creating corporate videos is not easy; do you have the time to master filming and editing skills?<\/li>\n<\/ul>\n<p><strong>Pros and cons of using a production company<\/strong><\/p>\n<p>Here are the pros and cons of hiring a professional video production company to create your corporate video:<\/p>\n<p>Pros of using a video production company<\/p>\n<ul>\n<li>Quality \u2013 Sound, lighting, picture quality and the overall feel of the video will all be of the highest standards<\/li>\n<li>Brand image \u2013 A professional production better reflects the values and qualities of a brand<\/li>\n<li>Time \u2013 It&#8217;s less time consuming for you to bring in the professionals, whose experience and skills ensure the job is completed faster and on time<\/li>\n<li>Impartiality \u2013 While you might love your brand, the unbiased viewpoint of an outsourced producer will better consider the consumer perspective, which means your brand message will be marketed more effectively<\/li>\n<\/ul>\n<p>Cons of using a production company<\/p>\n<ul>\n<li>Cost \u2013 The cost of a corporate video is likely to be more than an in-house video. See our guide to <a href=\"https:\/\/definitionmedia.co.uk\/2018\/07\/30\/how-much-does-a-corporate-film-cost\/\" target=\"_blank\" rel=\"noopener\">how much a corporate video might cost<\/a><\/li>\n<li>Delay \u2013 A professional video can&#8217;t be produced on a whim and the best producers have busy schedules; your video won&#8217;t happen within the hour<\/li>\n<li>Vision \u2013 It might take longer to explain your vision to a professional than it would to just do it yourself, but the producer should be able to see your vision and improve upon it.<\/li>\n<\/ul>\n<p><strong>When a DIY video might be the right option<\/strong><\/p>\n<p>There are many occasions when a DIY video is appropriate for the audience, however big your brand.<\/p>\n<p>Regular vlogs, webcasts and quick business snapshots (perhaps a new machine is being delivered or you&#8217;re arriving at an industry event) can be produced by anyone with basic recording equipment. Perhaps you&#8217;re thinking of filming snippets of visitor feedback at a trade show or testimonials from customers on your smartphone (find out how to <a href=\"https:\/\/definitionmedia.co.uk\/2017\/03\/06\/how-to-turn-your-customers-into-your-best-sales-people\/\">turn your customers into your best sales people<\/a>). While these DIY videos are valuable assets to your brand, they don&#8217;t require advanced technical skills, editing abilities or optimum picture quality.<\/p>\n<p>Whether you&#8217;re live video streaming on Facebook or Instagram, or producing a short video for your company blog, a DIY video is a brilliant opportunity to showcase your brand.<\/p>\n<p><strong>When a professional corporate video is the best option<\/strong><\/p>\n<p>There are times when a professional corporate video is by far the best option.<\/p>\n<p>A professionally made video is a business asset. It might be the first thing a visitor to your website will see, a video that thousands will watch on a big screen at a trade show, or perhaps the key to unlocking your next successful sales presentation.<\/p>\n<p>Rightly or wrongly, the quality of a video can reflect on a brand. You wouldn&#8217;t hand out battered, creased brochures to prospective clients, so treat your video content with the same care, attention and professionalism.<\/p>\n<p>Professional corporate videos s can improve search rankings and boost customer conversion rates; they can be used across media platforms flexibly and won&#8217;t date rapidly. A professional video is a corporate asset.<\/p>\n<p><strong>Tips for shooting your own video<br \/>\n<\/strong><\/p>\n<p>If you decide to take the DIY route on your next video project, our forthcoming blog post will be crammed with tips about shooting videos with a smartphone.<\/p>\n<p><strong>If you need help making your corporate video then give us a call on<\/strong> <strong>01789 416990 or e-mail us at\u00a0<a href=\"mailto:info@definitionmedia.co.uk\">info@definitionmedia.co.uk<\/a><\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":16309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIY Video vs Using A Video Production Company - Corporate video, Animation, West Midlands, Birmingham, Definition Media<\/title>\n<meta name=\"description\" content=\"Find out when a DIY video will do the trick and when you need to call in a professional corpprate video production company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIY Video vs Using A Video Production Company - Corporate video, Animation, West Midlands, Birmingham, Definition Media\" \/>\n<meta property=\"og:description\" content=\"Find out when a DIY video will do the trick and when you need to call in a professional corpprate video production company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate video, Animation, West Midlands, Birmingham, Definition Media\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-12T18:23:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-06T14:40:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"591\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/definitionmedia.co.uk\/#website\",\"url\":\"https:\/\/definitionmedia.co.uk\/\",\"name\":\"Corporate video, Animation, West Midlands, Birmingham, Definition Media\",\"description\":\"Corporate video production and animation West Midlands\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/definitionmedia.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/#primaryimage\",\"url\":\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920.jpg\",\"contentUrl\":\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920.jpg\",\"width\":591,\"height\":394},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/#webpage\",\"url\":\"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/\",\"name\":\"DIY Video vs Using A Video Production Company - Corporate video, Animation, West Midlands, Birmingham, Definition Media\",\"isPartOf\":{\"@id\":\"https:\/\/definitionmedia.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/#primaryimage\"},\"datePublished\":\"2018-08-12T18:23:49+00:00\",\"dateModified\":\"2018-09-06T14:40:36+00:00\",\"author\":{\"@id\":\"https:\/\/definitionmedia.co.uk\/#\/schema\/person\/ef92220be11f65ef95a11555a58dd03e\"},\"description\":\"Find out when a DIY video will do the trick and when you need to call in a professional corpprate video production company.\",\"breadcrumb\":{\"@id\":\"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/definitionmedia.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DIY Video vs Using A Video Production Company\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/definitionmedia.co.uk\/#\/schema\/person\/ef92220be11f65ef95a11555a58dd03e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/definitionmedia.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5a5b66be301beee4481bde92595262be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5a5b66be301beee4481bde92595262be?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/definitionmedia.co.uk\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DIY Video vs Using A Video Production Company - Corporate video, Animation, West Midlands, Birmingham, Definition Media","description":"Find out when a DIY video will do the trick and when you need to call in a professional corpprate video production company.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/","og_locale":"en_GB","og_type":"article","og_title":"DIY Video vs Using A Video Production Company - Corporate video, Animation, West Midlands, Birmingham, Definition Media","og_description":"Find out when a DIY video will do the trick and when you need to call in a professional corpprate video production company.","og_url":"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/","og_site_name":"Corporate video, Animation, West Midlands, Birmingham, Definition Media","article_published_time":"2018-08-12T18:23:49+00:00","article_modified_time":"2018-09-06T14:40:36+00:00","og_image":[{"width":591,"height":394,"url":"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Written by":"admin","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/definitionmedia.co.uk\/#website","url":"https:\/\/definitionmedia.co.uk\/","name":"Corporate video, Animation, West Midlands, Birmingham, Definition Media","description":"Corporate video production and animation West Midlands","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/definitionmedia.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/#primaryimage","url":"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920.jpg","contentUrl":"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2018\/08\/man-3351835_1920.jpg","width":591,"height":394},{"@type":"WebPage","@id":"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/#webpage","url":"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/","name":"DIY Video vs Using A Video Production Company - Corporate video, Animation, West Midlands, Birmingham, Definition Media","isPartOf":{"@id":"https:\/\/definitionmedia.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/#primaryimage"},"datePublished":"2018-08-12T18:23:49+00:00","dateModified":"2018-09-06T14:40:36+00:00","author":{"@id":"https:\/\/definitionmedia.co.uk\/#\/schema\/person\/ef92220be11f65ef95a11555a58dd03e"},"description":"Find out when a DIY video will do the trick and when you need to call in a professional corpprate video production company.","breadcrumb":{"@id":"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/definitionmedia.co.uk\/2018\/08\/12\/diy-video-vs-using-a-video-production-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/definitionmedia.co.uk\/"},{"@type":"ListItem","position":2,"name":"DIY Video vs Using A Video Production Company"}]},{"@type":"Person","@id":"https:\/\/definitionmedia.co.uk\/#\/schema\/person\/ef92220be11f65ef95a11555a58dd03e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/definitionmedia.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5a5b66be301beee4481bde92595262be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a5b66be301beee4481bde92595262be?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/definitionmedia.co.uk\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/definitionmedia.co.uk\/wp-json\/wp\/v2\/posts\/16306"}],"collection":[{"href":"https:\/\/definitionmedia.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/definitionmedia.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/definitionmedia.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/definitionmedia.co.uk\/wp-json\/wp\/v2\/comments?post=16306"}],"version-history":[{"count":0,"href":"https:\/\/definitionmedia.co.uk\/wp-json\/wp\/v2\/posts\/16306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/definitionmedia.co.uk\/wp-json\/wp\/v2\/media\/16309"}],"wp:attachment":[{"href":"https:\/\/definitionmedia.co.uk\/wp-json\/wp\/v2\/media?parent=16306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/definitionmedia.co.uk\/wp-json\/wp\/v2\/categories?post=16306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/definitionmedia.co.uk\/wp-json\/wp\/v2\/tags?post=16306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}