{"id":18881,"date":"2022-03-07T10:24:31","date_gmt":"2022-03-07T10:24:31","guid":{"rendered":"https:\/\/definitionmedia.co.uk\/?p=18881"},"modified":"2022-11-28T14:42:28","modified_gmt":"2022-11-28T14:42:28","slug":"10-videos-for-saas-marketing","status":"publish","type":"post","link":"https:\/\/definitionmedia.co.uk\/2022\/03\/07\/10-videos-for-saas-marketing\/","title":{"rendered":"10 Videos for SaaS Marketing"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:20px;margin-bottom:20px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h1 style=\"text-align: center;\"><span style=\"color: #000000;\">10 Videos For SaaS Marketing<br \/>\n<\/span><\/h1><\/h1><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"200\" title=\"SaaS\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271277%27%20viewBox%3D%270%200%201920%201277%27%3E%3Crect%20width%3D%271920%27%20height%3D%2731277%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2022\/02\/1-300x200.png\" class=\"lazyload img-responsive wp-image-19234\"\/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"transform:translate3d(0,0,0);\"><h2>Video is an ideal marketing tool throughout the SaaS customer journey, as SaaS sales can often require quick explanations of complex topics. Video will help you raise awareness and maintain brand loyalty, as well as announce product updates and share testimonials to inspire new business.<\/h2>\n<p>Here are 10 ways video can help sell SaaS\u2026<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">1. Animated Explainers<\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-2\" style=\"transform:translate3d(0,0,0);\"><p>These videos work brilliantly to outline your potential customers\u2019 problems and offer solutions, and often have pride of place on the product homepage. Animation is really useful here to break down complex concepts, as well as being future-proof. For many SaaS companies, animation can also step in when the platforms are not fully built but they want to take the SaaS to market. Here\u2019s one we made for YouSmartThing.<\/p>\n<\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:600px;max-height:360px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/390699633?autoplay=0&autopause=0\" width=\"600\" height=\"360\" allowfullscreen title=\"vimeo390699633\" allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:5px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">2. Promotional Videos<\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-3\" style=\"transform:translate3d(0,0,0);\"><p>These \u2018hero\u2019 videos act as an introduction to your software \u2013 what it is all about, how it can help the customer and why they need it in their lives. In short, outline the <strong>benefits.<\/strong> They are similar to explainers but not animated and not necessarily on the homepage. In this example created for Anthropos Digital Care, the focus is on how their system helps older people stay in their homes for longer, and gives relatives peace of mind.<\/p>\n<\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:600px;max-height:360px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/613761465?autoplay=0&autopause=0\" width=\"600\" height=\"360\" allowfullscreen title=\"vimeo613761465\" allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">3. Platform Features<\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-4\" style=\"transform:translate3d(0,0,0);\"><p>As the name suggests, the goal here is to interest the prospect enough by showing them key features, that will make a difference to them, so that they request a demo. Adding such videos to specific landing pages can really boost conversions. Feature videos can also be used to show existing customers on free or lower tier subscriptions, to encourage them to upgrade or purchase add-ons to the basic subscription they have.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">4. Paid Video Adverts<\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-5\" style=\"transform:translate3d(0,0,0);\"><p>Having these on social media can work well to improve your reach. Paid video ads need to be highly targeted, focus on solving pain points and aligned with different stages of the sales funnel.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">5. Pre-recorded Product Demos<\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-6\" style=\"transform:translate3d(0,0,0);\"><p>These handy clips take the viewer on a walk-through of the software. Using them as a lead magnet &#8211; where the viewer must fill in a sign-up form to view the demo \u2013 brings extra marketing benefits. Why not ask staff to introduce the video to bring in a human element? And don\u2019t forget to make sure short teaser videos to promote these demos.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">6. Training Videos<\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-7\" style=\"transform:translate3d(0,0,0);\"><p>These are ideal for staff onboarding and recruitment or showing customers how get the most out of your app or software via screen captures. Shorter videos that lie within a \u2018training hub\u2019 playlist are a great idea here. You can also educate on new features and add-ons, providing video content for regular product updates \u2013 an effective way to show continual customer engagement and that there is ongoing value to the SaaS subscription.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">7. Customer Testimonials &amp; Case Studies<\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-8\" style=\"transform:translate3d(0,0,0);\"><p>These are marketing winners when it comes to converting leads into customers. Check out our previous blog on <a href=\"https:\/\/definitionmedia.co.uk\/2017\/03\/06\/how-to-turn-your-customers-into-your-best-sales-people\/\">how to turn your customers into your best sales people<\/a>. These videos can talk about working with you or be more inspirational and show off \u2018the story behind the makers\u2019 as Shopify do, for example. Check out this testimonial video we made for SKUtrak.<\/p>\n<\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:600px;max-height:360px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/349059977?autoplay=0&autopause=0\" width=\"600\" height=\"360\" allowfullscreen title=\"vimeo349059977\" allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">8. Events<\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-9\" style=\"transform:translate3d(0,0,0);\"><p>You could promote future events via a \u2018coming soon\u2019 video, record speeches and seminars for those that couldn\u2019t attend or want to recap, or grab vox pops for customer testimonials. In-person events are visually appealing and have the potential to show you are an industry leader.<\/p>\n<\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:600px;max-height:360px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/271678101?autoplay=0&autopause=0\" width=\"600\" height=\"360\" allowfullscreen title=\"vimeo271678101\" allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">9. Thought Leadership<\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-10\" style=\"transform:translate3d(0,0,0);\"><p>Help cement your position as a leader in your field with these authoritative pieces to camera. Bring in collaborators and discuss key topics with a video series; providing instantly shareable content potentially reaching a wider network. Think about your events; keynote speaker presentations can be repurposed as thought leadership pieces.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">10. FAQ Videos<\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-11\" style=\"transform:translate3d(0,0,0);\"><p>Address the most common questions and concerns troubling your customers and prospects. Ask sales and customer services teams which issues they regularly encounter and create short, snappy videos with the answers.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-12\" style=\"transform:translate3d(0,0,0);\"><p>You can create social media snippets from all of the above. Plus, blogs can be filmed as vlogs to help your YouTube channel grow. Encouraging shares and comments underneath videos is a great way to build a customer community within your brand.<\/p>\n<p>Remember to also think about where you host your videos and what metrics you can use. Wistia or Vidyard provide advanced analytics to monitor who is watching, what they are watching and how much, along with lead capture tools and cards. If you\u2019d like to know more about how to measure the success of your video marketing strategy, check out our blog.<\/p>\n<p><strong>Talk to us now about how we can help develop your video marketing strategy. Contact Martin on 01789 416990 or info@definitionmedia.co.uk.<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-align-block\"><style type=\"text\/css\">.fusion-button.button-1 {border-radius:0px;}<\/style><a class=\"fusion-button button-flat button-large button-default button-1 fusion-button-span-yes fusion-button-default-type\" target=\"_self\" href=\"https:\/\/definitionmedia.co.uk\/quote\/\"><span class=\"fusion-button-text\">Request A Quote<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-button-wrapper\"><style type=\"text\/css\">.fusion-button.button-2 {border-radius:0px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-2 fusion-button-span-no fusion-button-default-type\" target=\"_self\" href=\"https:\/\/definitionmedia.co.uk\/2017\/03\/06\/how-to-turn-your-customers-into-your-best-sales-people\/\"><span class=\"fusion-button-text\">How To Turn Your Customers Into Your Best Salespeople <\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":19234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - 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