{"id":19176,"date":"2022-01-10T11:58:59","date_gmt":"2022-01-10T11:58:59","guid":{"rendered":"https:\/\/definitionmedia.co.uk\/?p=19176"},"modified":"2023-01-23T11:36:01","modified_gmt":"2023-01-23T11:36:01","slug":"how-to-use-video-in-your-sales-funnel","status":"publish","type":"post","link":"https:\/\/definitionmedia.co.uk\/2022\/01\/10\/how-to-use-video-in-your-sales-funnel\/","title":{"rendered":"How To Use Video In Your Sales Funnel"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:20px;margin-bottom:20px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><h1 style=\"text-align: center;\"><span style=\"color: #000000;\">How To Use Video In Your Sales Funnel<br \/>\n<\/span><\/h1><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"transform:translate3d(0,0,0);\"><h2>Video marketing has rocketed and is now a staple of all stages in the sales funnel. It\u2019s a true lifecycle medium that can nurture new clients into buying and forge enduring relationships that inspire your audiences to champion you.<\/h2>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\" style=\"transform:translate3d(0,0,0);\"><p>Consider these stats [1]:<\/p>\n<p>\u2022 87% of marketers say video has increased traffic to their website.<br \/>\n\u2022 83% of marketers say video has helped them generate leads.<br \/>\n\u2022 81% of marketers say video has increased dwell time on their website.<br \/>\n\u2022 80% of marketers say video has directly helped to increase sales.<\/p>\n<p>If you are looking to create more video content that will attract, convert and retain potential customers, consider the different stages of the sales funnel and the most appropriate video for each stage\u2026<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:60px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"598\" title=\"Definition Media Sales Funnel Illustration 2\" src=\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2022\/01\/Definition-Media-Sales-Funnel-Illustration-2-scaled.jpg\" data-orig-src=\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2022\/01\/Definition-Media-Sales-Funnel-Illustration-2-1024x598.jpg\" class=\"lazyload img-responsive wp-image-19178\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271496%27%20viewBox%3D%270%200%202560%201496%27%3E%3Crect%20width%3D%272560%27%20height%3D%2731496%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2022\/01\/Definition-Media-Sales-Funnel-Illustration-2-200x117.jpg 200w, https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2022\/01\/Definition-Media-Sales-Funnel-Illustration-2-400x234.jpg 400w, https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2022\/01\/Definition-Media-Sales-Funnel-Illustration-2-600x351.jpg 600w, https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2022\/01\/Definition-Media-Sales-Funnel-Illustration-2-800x468.jpg 800w, https:\/\/definitionmedia.co.uk\/wp-content\/uploads\/2022\/01\/Definition-Media-Sales-Funnel-Illustration-2-1200x701.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:5px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">1. Awareness<\/h2><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\" style=\"transform:translate3d(0,0,0);\"><p>Typically shorter videos via high-impact messaging used across social media entice people to find out more. These videos could be adverts, or short promo videos, that fuel an aspiration, fulfil a need, or maybe address a problem that the prospect is experiencing.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">2. Consideration<\/h2><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\" style=\"transform:translate3d(0,0,0);\"><p>Demo videos, webinars and FAQ videos sent out via email after the prospective buyer shows interest. We know 96% of customers would rather learn about a product or service via video [2], so this is all about showing how you can solve their problem.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">3. Decision<\/h2><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\" style=\"transform:translate3d(0,0,0);\"><p>Why should buyers choose you over a competitor? Here, video testimonials, case studies and brand value videos all work really well to seal the deal and convert. These could be shown live in client presentations or sent directly via email. And don\u2019t forget to have these on your website and social marketing channels \u2013 55% of YouTube viewers use video to help make a purchase decision. [3]<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">4. Action<\/h2><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-6\" style=\"transform:translate3d(0,0,0);\"><p>Ensuring your customer has the best experience possible after purchase. Content could include instructional \u2018How-To\u2019 and product demos, or inspirational videos to get the most out of your product e.g. house plant growing tips for a gardening brand, or recipe or instructional videos for a kitchen appliance brand.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-center\" style=\"margin:0;\"><h2 style=\"text-align: left; font-size: 22px; color: #1e232a;\">5. Advocate<\/h2><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-7\" style=\"transform:translate3d(0,0,0);\"><p>Customers who love your products and services will happily recommend you to others. This is the \u2018ladder of loyalty\u2019 [4] where advocates send referrals your way, write positive reviews and post pictures of themselves with their prized buys. Why not encourage them to record a video testimonial? You could also identify influencers and ask them to review your new products on their YouTube channel, for example. Take a look at what some of our clients say about us in the video below, and check out our blog on how to <a href=\"https:\/\/definitionmedia.co.uk\/2017\/03\/06\/how-to-turn-your-customers-into-your-best-sales-people\/\">turn your customers into your best salespeople.\u00a0<\/a><\/p>\n<\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:1920px;max-height:1080px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/384481546?autoplay=0&autopause=0\" width=\"1920\" height=\"1080\" allowfullscreen title=\"vimeo384481546\" allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-8\" style=\"transform:translate3d(0,0,0);\"><p>The flexibility of video means you don\u2019t have to be too prescriptive on the kind of video you use when. For example, why not use an FAQ at the \u2018Decision\u2019 stage and an influencer review at \u2018Awareness\u2019? The bottom line is to keep your audience interested and engaged.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-9\" style=\"transform:translate3d(0,0,0);\"><p><strong>Find out how Definition Media can help you incorporate video content into your marketing and sales strategy. Get in touch by calling 01789 416990 or emailing <a href=\"mailto:info@definitionmedia.co.uk\">info@definitionmedia.co.uk<\/a><\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-align-block\"><style type=\"text\/css\">.fusion-button.button-1 {border-radius:0px;}<\/style><a class=\"fusion-button button-flat button-large button-default button-1 fusion-button-span-yes fusion-button-default-type\" target=\"_self\" href=\"https:\/\/definitionmedia.co.uk\/quote\/\"><span class=\"fusion-button-text\">Request A Quote<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-button-wrapper\"><style type=\"text\/css\">.fusion-button.button-2 {border-radius:0px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-2 fusion-button-span-no fusion-button-default-type\" target=\"_self\" href=\"https:\/\/definitionmedia.co.uk\/working-with-us\/\"><span class=\"fusion-button-text\">What is it like to work with us? <\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-10\" style=\"transform:translate3d(0,0,0);\"><p><span style=\"color: #999999;\">Sources:<\/span><\/p>\n<p><span style=\"color: #999999;\">[1] https:\/\/wyzowl.s3.eu-west-2.amazonaws.com\/pdfs\/Wyzowl-Video-Survey-2020.pdf<\/span><br \/>\n<span style=\"color: #999999;\">[2] https:\/\/www.wyzowl.com\/video-marketing-statistics\/<\/span><br \/>\n<span style=\"color: #999999;\">[3] https:\/\/www.searchenginejournal.com\/youtube-shopping-influence\/323503\/<\/span><br \/>\n<span style=\"color: #999999;\">[4] https:\/\/www.linkedin.com\/pulse\/ladder-loyalty-karie-kaufmann-business-coach\/<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":19178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - 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