So you’ve decided to take the plunge and promote your business at a trade show. You’ve booked your stand and ordered your exhibitor badges, but what next?
Exhibitions are an effective way of getting your product or business out into the world and meeting prospective clients face to face – but they can also be expensive. That’s why it’s important to be clever about how you market yourself when you get there.
It isn’t easy to make a trade stand look exciting or different, often they aren’t the most inspiring spaces. How are you going to catch the eye of the busy passer-by?
Bringing your business or product to life through video is a fantastic way of attracting attention at exhibitions. Videos are versatile, memorable and interactive conversation starters, and they are also extremely adaptable – what more do you need?