The Definition Blog

2023 has been labelled as “the year of video marketing”. But then so was 2022. And 2021. Come to think of it, didn’t 2020 also hold that esteemed title too? The reason that it is always “the year [...]

What is the best duration for a corporate video? Short and Sweet, or Long and Strong? What are the key considerations when planning the length of your corporate video? What’s the golden duration that [...]

10 Videos For SaaS Marketing Video is an ideal marketing tool throughout the SaaS customer journey, as SaaS sales can often require quick explanations of complex topics. Video will help you raise awareness and maintain brand loyalty, [...]

How To Use Video In Your Sales Funnel Video marketing has rocketed and is now a staple of all stages in the sales funnel. It’s a true lifecycle medium that can nurture new clients into buying and [...]

How To Gain Management Buy-In For Video Marketing If you’re a marketing professional, you can see the real advantages of video content. But how do you get executive buy-in for a video project? Here are some tips [...]

13 Reasons Why Video Marketing Is So Versatile Marketing videos are increasing sales, driving traffic to sites and growing customer engagement rates at record speeds. But what is it about video that drives us wild? [...]

How To Create Powerful Marketing Videos During Lockdown Lockdown 3 may be destroying your social life but it doesn’t have to put the brakes on your sales and marketing efforts. And with home working pushing more people [...]

Choosing a location for filming interviews When planning your corporate video, do not underestimate the importance of a good location for filming the interviews. It's definitely worth spending a little time to find suitable locations, [...]

Using video to promote your restaurant or café is a brilliant idea. It could be the key ingredient in marketing your venue to the biggest and best audience. A recent Google report stressed that potential customers like to "know [...]

With more and more brands harnessing the potential of video content, it's important to think about the best place to host your customer-facing business videos. Here's the good news: video hosting options are plentiful, with many simple, powerful solutions [...]

There's no doubt about it: video content is king. Improved search rankings and higher conversion rates for your website, plus reaching more customers via a range of media platforms, are direct results of excellent video content. Much of the [...]