ABB Case Study

Definition Media were asked to produce an overview video of one of ABB’s manufacturing facilities. Working together on the initial project, we forged a strong relationship with ABB and were brought in to make a variety of videos – to highlight different aspects of their business, including product demos and how-to videos.


The multi-national company wanted to show the extent of the operation at their Coleshill facility. Over three days we filmed interviews with key personnel to create the narrative. We captured footage of their interior operations, and used a drone for exterior shots. We also generated many film clips to build a footage library that can be repurposed in the future.


To help support their sales teams we created product videos highlighting the main features and benefits of a product range targeted at the food and beverage industry. The videos combined footage we shot, some stock footage, and animation. The videos were created with off-screen voice overs so they could be localised for different markets.


To help explain the operating instructions for one of their ranges of intelligent lighting systems ABB commissioned us to make twelve ‘how-to’ videos. One to two minutes in duration they included off-screen narration giving detailed, step by step instructions.


With so much great material to work with, we created several short sequences for ABB to use across their social media channels.


We created Mandarin, French, Italian, Spanish and German versions to support ABB’s sales in different territories. In all cases the captions and animation text was changed – and depending on the market requirements we used either subtitles or local language voiceovers.


Our contact at ABB was Product Marketing Specialist Andy Sealey; we asked him to share his experiences of working with Definition Media. Andy has since moved on from ABB, and has brought us in to create videos for companies he’s been consulting for.