Corporate Videos
A corporate video is essential for companies as it provides a concise and compelling introduction to their brand, showcasing core values, mission, and unique selling points.
It enhances website and social media presence, leaving a strong first impression and increasing brand recognition. Shareable across various marketing channels, it expands reach and attracts new customers. By visually capturing expertise and credibility, an overview video sets businesses apart from competitors, driving customer engagement and fostering business growth.
In addition to overview videos, there are many other types of videos that businesses can benefit from, such as product demo videos; FAQ videos; how-to videos; recruitment videos; case studies, and testimonial videos.
A study by HubSpot found…
40% of marketers claim the biggest benefit of creating video content is to help customers understand its products and services.
68% of marketers say content showcasing their products and services generates the biggest ROI.
36% of marketers say the biggest benefit of video content is that it gets more engagement than other types of marketing.
Examples & Testimonial
Leap IT
An overview video showcasing the company’s services, reinforced with clips from longer customer testimonial videos.
ABB Cable Management
One of a series of videos, this overview uses interviews with key personnel to provide the narrative, combined with footage of the plant at work.
AH Spares
A company overview, with scripted off-screen narration, that introduces the company and the products & services it offers classic car customers.
