Recent research by Google revealed “how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming”.

While how-to videos have always been popular, lockdown saw a massive increase of interest, as people turned to video to learn new skills. For example, searches for ‘how to cut your own hair’ shot up by 1,000% while people were confined at home. Businesses forced to close used video to keep in touch with their customers, such as barbers giving video tutorials to help those with lockdown hair.

We’ve made a wide variety of how-to videos, covering topics such as: using the gadgets on your tractor; perfecting your skincare routine; parking your caravan, and making classic Thai meals. You can see a few examples below. Let’s talk!

BENEFITS:

• Show potential customers how easy it is to use your products
• Give ideas and inspiration on how to make the most of your products
• Provide user-friendly operating instructions for happy customers
• Reduce customer call outs and support calls

= INCREASED SALES and REDUCED COSTS!