If you came to our talk at Subcon 2026 or visited us on stand C97, you will probably have seen our video, ‘Video Formats That Drive Manufacturing Results’.

If you have a video project in mind, or would like to find out more about how video could support your sales, marketing, training, or internal communications, we would be happy to talk.

Video Formats That Drive Manufacturing Results

You can watch the video below and explore the range of manufacturing video formats that can help manufacturers improve sales, marketing, training and communication.

A manufacturing video can support your sales and marketing in many different ways.

You can embed an overview video on your company website, display it on screens at trade shows, use it in sales meetings and presentations, play it in your reception area, enhance directory listings, share it on LinkedIn or use shorter clips in email campaigns and landing pages.

That makes video especially valuable around exhibitions such as Subcon, where prospects may meet you at the event and continue researching your business afterwards.

In addition to company overview videos, manufacturers can benefit from a wide range of video content, including:

• Manufacturing process videos
• Product demo videos
• FAQ videos
• Training videos
• Case studies
• Customer testimonial videos
• Talking head videos
• Language versions for overseas markets

Business buyers often need to understand complex information quickly. Video gives them a simple way to see what you do, hear from your people and understand the value behind your products or services.

It also gives them content they can share internally with colleagues, managers and decision-makers, making video a practical sales tool as well as a marketing asset.