Imagine you had a team of passionate sales people who consistently generated business for you – and it didn’t cost you a penny! You already have this team in place – your own customers! With a well-made film, you can turn their glowing feedback into the best sales tool you have ever had.
People clearly value the thoughts and opinions of other customers. So if you’re doing a great job, providing great products or services, why not turn your customers into your greatest sales force?
We were commissioned by Green Square Brand Design to make a number of customer testimonial films to support the Five-A-Day campaign they were creating for their client, Fendt.
Video testimonials allow your potential customers to learn about your product without feeling that they are being sold to, making them instantly more comfortable. Having real people on screen talking about your product is much better than having lots of written quotes from faceless people.
Creating visual testimonials with a natural and unscripted feel will instantly make potential customers warm to you. Viewers will not believe the film if they feel that the customer is regurgitating a script full of marketing buzz words, rather than speaking freely and with a genuine enthusiasm for your product.
Asking a client to appear in your video testimonial tells them how important they are to you, that their opinion matters and you value their custom so much that you want to make a film about working with them! If you trade business to business then your customers can also gain some free publicity from the exercise – let them talk about their business and why they chose to work with you, a back story gives potential buyers an insight into why they should be working with you too. As an added bonus, the people giving you the testimonials will very likely want to share the finished videos with their own networks – meaning even more free exposure for you.
The beauty of video testimonials is the flexibility to share them wherever you choose. Posting them throughout your website will not only drive more traffic to you, it will encourage people to browse for longer – website visitors will stay, on average, 2 minutes longer on a site after they view a video (Comscore). Include links to your video testimonials in your email signatures and share them across your social networks. Two-thirds of Twitter users said that they thought it was worth watching a video tweeted by companies and brands they follow (Twitter).
It’s vital that your business is getting noticed for the right reasons and whilst you know you’re doing a great job, people won’t just take your word for it. So let your customers do the selling for you and you might never need to fork out for sales training again!