A long, long time ago — well, 1999 — Martin and Dave first crossed paths at a TV production company that specialised in history documentaries for broadcasters like Discovery and The History Channel.

Dave, a 3D artist, was busy reconstructing ancient cities and visualising the military hardware and tactics of WWII. Meanwhile, Martin was licensing those documentaries to television stations around the globe, fuelling the rise of new channels. Drawn in by the creative energy of television production, Martin gradually shifted from distribution to hands-on involvement, collaborating more closely with Dave.

In 2007, driven by a shared vision, they founded Definition Media. Since then, they’ve produced hundreds — possibly thousands — of videos, combining storytelling expertise with production know-how. They’ve carved out a niche in the manufacturing sector, partnering with both PLCs and SMEs.

The team has also continued creating documentaries for television. A standout project was Wicked Inventions — a series exploring the history and modern manufacturing of everyday items. Spanning 60 episodes, filmed in 120 factories across 20 countries, it aired across Europe, North America, and Australasia.

It might sound like an odd mix, but bear with us!

Solid

Solid foundations might not be glamorous, but they’re everything—from the buildings we admire to the relationships we cherish. Imagine Michelangelo’s frescoes on the Sistine Chapel: without a rock-solid base, that masterpiece would have long since crumbled.

While it would be a stretch to compare our videos to Michelangelo’s work, the point holds true. You can rely on us to build your project on unshakeable ground, hitting every deadline and staying within budget. And once the groundwork is laid, we add the colour and creativity that bring your vision to life, but minus any over-the-top flourishes.

Having filmed hundreds of manufacturing facilities around the world, we know exactly how to capture stunning footage in busy plants, safely and efficiently, without ever slowing production. Count on us to deliver on time, on budget, and always with a solid foundation beneath.

Inquisitive

We start by asking “Why?”—and then we keep digging. If you say you want a video, our next question is always “What’s the goal?” followed by a string of follow-ups until we truly understand what you need.

That relentless curiosity is how we tailor the perfect solution. Sometimes it even reveals you don’t actually need a video – although that almost never happens. By asking the right questions up front, we arrive on site fully prepared, so every minute of filming counts. We’re not just wandering around hoping to catch something nice on camera; we have a plan!

Over the years we’ve been luck enough to peek inside hundreds of businesses, from factories making rugged electric 4x4s to the latest medical devices. Call us nosy if you like, but inquisitive is a lot more accurate.

Fun!

No, we’re not cracking endless dad jokes, penning witty ballads, or prancing around like court jesters. We simply make video production fun.
Pointing cameras, lights, and microphones at people can be intimidating, and some are downright terrified. We understand this, so our first goal is always to help everyone relax in front of the lens so they can be their best on screen (see our blog on getting comfortable in front of the cameras).By the end of our shoots, participants often tell us it was nothing like they feared. They found it enjoyable, laughed over the out-takes, and embraced mistakes as part of the process. After all, filming is a fun departure from the daily grind.

Don’t worry though, our playful approach never distracts from the serious mission. We stay focused on your objectives and capture precisely the footage we need to create outstanding videos for you.